I’m Cherie Morrison, a Copywriter.

Words can educate, inspire, and foster action. As a captivating storyteller and detailed editor, I ensure every copy block does all three.

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About Me

I’m a highly motivated communications professional with over five years of experience editing and writing in various industries—academic publishing, non-profit, fitness, ecommerce, outdoor retail.

Writing With a Passion While Exploring The World.

When I’m not scaling sandstone, striding singletrack, or snagging summits, I’m writing product descriptions, blog posts, and short stories; taking my pup on adventures; or binging my latest TV show obsession.

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My love of learning and everything outdoors keeps my creativity flowing and my skills fine-tuned.

Work Experience

Copywriter 3 – Backcountry

2020 – Present

▪ Writes and edits product copy for outdoor gear and apparel with a focus on climbing, running, training, and backpacking.

▪ Supports manager with assigning writing tasks, editing copy, interviewing candidates, and mentoring writers.

▪ Spearheads projects to enhance SEO and increase organic traffic to site.

▪ Assists marketing team by writing blog posts and landing page content.

Personal Trainer

2016 – 2021​

▪ Formulated and taught personalized exercise programs for individuals with a focus on strength training and injury prevention.

Copywriter – KG Strong

2018 – 2019​

▪ Wrote and edited social media posts, blog articles, email campaigns, and flyers.
▪ Responded to all customer inquiries.

Production Editor – Wolters Kluwer

2015 – 2016

▪ Managed various schedules and edited content of nursing journals in a fast-paced, deadline-driven environment.

Production Editor – Taylor & Francis Group

2012 – 2015​

▪ Edited articles for and managed production schedules of academic journals in the science and technology field.

Education

University of California, Berkeley Extension – Writing the Feature Story

2019

University of California, Berkeley Extension – Professional Sequence in Editing Certificate

2013

Penn State, University Park – Journalism

2010

My Portfolio

Click here to see samples of my work.

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